Research Hub/IBC2026 vendor scan/Database

A Guy With A Scarf

IBC2026 vendor scan:
Streaming, live sport and AI

One hundred companies scored against the four things I care about: AI, streaming, sport and live sport. One block per company below, shaded by how hard each leans on AI. Seven cloud and platform companies are scored the same way and kept in their own section at the end.

Agentic claim AI is in the product AI mentioned in passing No AI language at all

Eighteen make an agentic claim, thirty-two build AI into the product, sixteen mention it in passing and thirty-four use no AI language at all.

Seventy-five of the companies here have a confirmed stand, spread across eight halls: Hall 5 Content Everywhere holds forty-four, Hall 1 holds ten, Hall 7 holds nine, Hall 8 holds five, and the rest are scattered across Halls 2, 6, 10 and 14. One exhibited from a partner lounge, twenty-four took no stand of their own, and each of those records says why. Twenty-one further companies reached me that I consider out of scope; they are named in a note at the foot of the page and left out of every figure here. Seven cloud and platform companies, among them AWS, Google Cloud and Microsoft, sit in a separate section at the end, because they sell the infrastructure the others build on and counting them alongside a multiview specialist would distort every number. Everything the scan was built from is listed on the sources page, including the three attempts that failed.

v. 1.7.0 · updated 21 September 2026

What this is, and what it is not

This is a scan of one show, dated and bounded. Each record comes from a pitch that reached me before IBC2026, from the official exhibitor directory, or from research on companies across the show floor that I thought belonged here. Seventy-one of the hundred contacted me, twenty-eight did not and are included for comparison, and one is an advisory client.

Keep the selection method in mind while reading. Pitches reflect who spends on public relations, so vendors with agencies are over-represented. Hall 5 is the one hall where I have the complete exhibitor list, and it shows how large that skew is: 138 of its 162 exhibitors never got in touch, and some of them have stronger live-sport deployments than the ones who did. The scan reaches well beyond it, since seventy-five companies here have a confirmed stand across eight halls and thirty-one of those sit outside Hall 5, at a show of more than 1,300 exhibitors.

Each record ends with a confidence level, shown as a coloured dot and calculated from the evidence behind it. A record built from a full message or a demonstration scores two points, one built from public sources scores one, and one built from a headline scores none, with a further point each for post-show coverage, a checkable number and a confirmed booth. Four or five is high, two or three medium, nought or one low. Twenty-eight are high, fifty-one medium and twenty-one low, and the sourcing is written out under each one.

Thirty-seven records rest on a full message or a demonstration, thirty-seven on public sources and twenty-six on a headline or a directory blurb. Those twenty-six are provisional, and some have already changed as better evidence arrived.

Every record has a launch classification and has been searched for post-show coverage. A "no launch" based on a search that found nothing is a weaker call than one based on what happened at the stand, and the sourcing note makes that visible.

I plan to widen this into a proper vendor database, starting from a written definition of what counts as a streaming vendor, with sources beyond my own inbox and a refresh cadence that keeps up with consolidation. Until then it is what the heading says: one show, seen from one place.

Topic
Pitch
Hall
Evidence

I also received email from, or found on the floor, the following twenty-one companies, and I consider them out of scope for what this scan is about: AJA Video Systems, Antelope Camera Systems, Aputure, Broadcast Solutions, CGI, Hitomi Broadcast, InSync Technology, Jiuzhou, Leader and PHABRIX, Leyard Europe, Luminex, LYNX Technik, NETGEAR, Other World Computing, Promptergo, PTZOptics, Solid State Logic, Sound Devices, Stream Republic, TrueNAS, WorldCast Systems. Most are facility hardware, lighting, displays, storage, prompting, AV networking, signal conversion and transmission. A few work at the centre of live sport in cameras, audio, test and measurement and OB integration, and score nothing on streaming, which is why their claims sit outside these numbers even though several of them are among the most concrete anyone made. One is a managed services arm of a company already in the scan.